From The New York Times

"Lots of dancehall reggae singers have spent lots of time trying to figure out how to turn Jamaican popularity into international success. Should you collaborate with established pop stars? Imitate lightweight R & B crooners or heavyweight rappers? Abandon Jamaican patois? Play up your larger-than-life persona? Emphasize your exotic look? Sean Paul, reggae's biggest success since you-know-who, has succeeded by finding a counterintuitive answer to all these questions: no. He makes hits by making only minimal changes to the genre's standard operating procedure. He slides cool, tuneful rhymes over sharp dancehall reggae beats...known as riddims."- KELEFA SANNEH